Logo and identity for Naturskyddsföreningen, Swedish Society for Nature Conservation.

Our job was to update Naturskyddsföreningens existing logo consisting of a Peregrine (Pilgrimsfalk). The bird was originally used as symbol for the protection of endangered species.

To show how important Naturskyddsföreningen work for the global environmental care of today is, we added arches surrounding the bird giving the symbol a sense of high speed and urgentness as well as sustainability and ecological thinking.