Client: Stockholm International Photography Festival
We were asked to create a logo for an annual festival with the vision of becoming a future platform for leading artists and photographers. The project was initiated by Fotografiska, the City of Stockholm, Kulturhuset, and Stockholm Art. We wanted to create a logo without reverting to clichéd images lika an eye or a lens usually associated with photography. Instead we came up with the idea of hands testing the impact of a motif in a temporary and personal frame. This also solved the need to devide the word STO and PHO.