Client: Alessandro Ripellino Arkitekter
Project: Logo and identity
The renowned architecture firm Rosenbergs expanded and was divided into two companies. We got the commission to create the identity for one of the new firms: Alessandro Ripellino Architects. Siginficant for them are tall buildnings, a graphic approach to the facades and a big projects involving urban planning. Architect firms loves typographic logos but we really wanted to make a symbol to make the firm stand out. One challenge was that the final logo had to be reproduced very small on architechts drawings. We carried out an idea based on perspective playing with the illusion of two tall buildings blocks. An idea that also, read from top to bottom, suggested movement. We used the lower part of this image for the logo combining it with Foundry Monoline. We used the ”extended logo” decoratively on the front door and for marketing purposes.