Client: Feministiskt Initiativ
The feminist party in Sweden, Feminist Initiative, is one of its kind. They didn't make it to the parliament 2014 but their facebook page got over 140 000 likes and the party did gain power in several districts throughout Sweden and even in the EU. We made the logo when they started out back in 2005. We got the commission by Lotten Sunna, now in charge of the overall look of Fi. Gudrun Schyman the main spokesperson of Fi gave us the brief ”The logo should look like a woman of two meters that still wears high heels”. Idea of the logo is now used in various even recognizable in written text as F!.