Client: Autopistes, Subtopia

Project: Logo

How do you make a logo about circus without using cliché imagery? Autopistes is a collaborative circus project aiming to spread circus artistery through its four metropolises: Montreal, Barcelona, Toulouse and Stockholm. We had do ask us the question ”What is significant for contemporary circus?”. Our answer was balance and counterbalance and things in a way being driven to the edge. We based the logo on this view also suggesting a road (autopistes) in perspective.

 

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