Fotografiska – The Museum of Photography

Fotografiska

Extensive visual identity for Fotografiska – The Museum of Photography in Stockholm. Opening up in 2019 in London and New York.

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Fotografiska exterior, opening night with Annie Leibovitz.

Fotografiska is an independent and privately owned cultural venue expanding rapidly all over the world. The first Fotografiska opened in Stockholm in 2010. We have made the visual identity including symbol, logo, signage, merchandise, animations and printed matter.

Traditionally, art institutions tend to have textbased logos and not marks or symbols. The reason for this may be that a symbol may compete too much with the art itself. But still wanted to challenge ourselves to design create a symbol that would work within this context. As part of the commercial system, we also saw the benefits of having a mark that could be ’sold’ applied to different items. Something that would create revenue for the museum.

Our point of departure was an idea of the flash. We were also thinking of ‘stars’ in front of and behind the camera. But the big challenge was to enlighten such a generic symbol as a star into something original and interesting. Initially, the museum was called Fotografiska Museet. After an extensive and well-documented sketching process, we found a solution based on the ”F” and ”M” creating a star. We also made several patterns where the symbol ’exploded’ in a playful way used in the museum in various ways.

The symbol of Fotografiska became fast one of the most recognised logos in the urban landscape.

Working closely with Fotografiska since the opening has given us the opportunity to develop the visual concept in many ways. In 2019 Fotografiska will open in New York and London. The international jury of Kolla! awarded the identity gold medal. The logo is featured in several books and publications throughout the world.

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Example of exhibition hall at Fotografiska, here with photos by Philippe Demarchelier, design by BankerWessel

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At the shop, right by the entrance

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Merchandise

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Membership card holder

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Magnets with logo pattern

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Shopping bag with mark on front and logo placed on side of bag

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Posters

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Poster, Ren Hang

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Elevator with pictogram

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Poster carriers, also available in white with black pattern

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Fotografiska membership cards plus holders and magazine rack with logo

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Poster, Guy Bourdin

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Outside poster holder design

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Outside poster holder design

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Curtain with Fotografiska pattern

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Patterns used on glass doors

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Logo pattern on glass door

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Napkin design for the restaurant at Fotografiska

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Fotografiska pattern at use in the restaurant

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Logo pattern on water bottle container

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Stickers for membership cards

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Logo pattern on cell phone charger

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Magnets

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Logo on mouse mat

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Logo on key chain

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Design for bags

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Design for Fotografiska pop up store at the center of Stockholm

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Inhouse frames

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Logo on key chain

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Wayfinding system

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Wayfinding system

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Shop design

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Fotografiska locker

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Wrapping paper with Fotografiska pattern

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Christmas colored wrapping paper

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Multi colored wrapping paper with Fotografiska pattern

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Wayfinding, pictogram for sauna

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Reflex with logo