Ellen von Unwerth: Devotion!

Ellen von Unwerth: Devotion!

Fotografiska Stockholm

Colourful and playful exhibition graphics, big type and an invitation covered in fishnet stockings.

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For thirty years, Ellen von Unwerth has primarily photographed women. In the process, she has created a type in which self-assurance, sensuality, and fun are combined. They are personalities who live life to the fullest, know what they want, and show it in a sensual, humorous, and nonchalant way.

It took us four hours of hand stiching and 20 fishnet stockings cut in pieces to make the invitations.

Ellen’s images are fun, sexy and confident. That is what we wanted to reflect. We used a range of bright pastel colours and big type. We made different type settings for the different categories: Power; Gender; Play; Drama; Sense; Love and Lust. The exhibition brings together the big portraits of stars such as Catherine Deneuve, Sophia Loren, Penelope Cruz, Madonna, Rihanna, Lady Gaga, and Vanessa Paradis as well as iconic photos from the legendary Guess campaign.

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