Visual identity, lookbook and patterns for Elvine, clothing company from Gothenburg, Sweden.
The products of Elvine are companions for the everyday life in the city and all the aspects that come with it. Elvine always designs and produce garments aiming at reflecting an urban smartness and allowing for effortless elegance. Focussing on the common behaviours and needs of urban citizens, Elvine makes clothing for sidewalks rather than catwalks.
We worked through several sketches. One idea we had was to make a logo that could turn. It was close but didn’t make it in the end. Finally, we ended up making custom made type for the logo.
Pattern, inside of jacket