Hasselblad Foundation

Visual identity

Hasselblad Foundation

Visual identity based on a stylised bird for the Hasselblad Foundation.

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Logo projection on the facade, the night of the Hasselblad Award dinner 2015

H is a tricky letter. We probably made 200 sketches of the letter H before giving it up. The solutions ended up like something we had seen before or just plain soulless. We had to make a profound restart.

Victor Hasselblad invented the world known Hasselblad camera used for the moon landing in 1968 (leaving some units there). Victor Hasselblad who together with his wife Erna established the Hasselblad foundation in 1979 had a keen interest in the natural history of birds and was also an avid bird watcher and photographer. He published his first book about birds In 1935, Flyttfågelstråk (The flight of migratory birds) illustrated by his photos. His interest in bird photography continued with more books and exhibitions.

To see several bird marks lying around at the foundation created flocks reminding of migratory birds.

As our brief was to find a logo solution that could compromise the two different branches of the foundation whose primary aim is to promote education and research in the field of photography and natural sciences. We thought that an adventurous and curious bird could be a suitable symbol for the foundation. We made several sketches to find the right stylised bird as more illustrative versions did not work well with the photography.

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Invitation to Hasselblad Award 2016

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2018 Hasselblad Award winner Rineke Dijkstra

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