Alessandro Ripellino Architects
Logo and sign on the facade of Pallas, a building complex in Borås – the centre of textiles. In collaboration with Alessandro Ripellino Architects.
Photo: Joachim Lundgren Photography. Instagram: @joachimlundgren
Pallas is a building complex under construction, including hotel, housing and a big mall in Borås, Sweden. The architects, Alessandro Ripellino Architects, is a highly established firm with a lot of remarkable buildings in Sweden. The city of Borås is very closely linked to Swedish textile production with a long tradition within the fashion industry.
To add character and identity to the project we were asked to make a logo that could be used in various ways. We made a logo based on the word Pallas. The shape of the two »L« in the logo is a reference to a high rise building that was one part of the complex. The wavy bottom part referred to the river of Viskan where it resides. We chose to work with the circle enhancing the symmetry in the logo seeing the logo on big double doors, labels on packaging and merchandise.
Photo: Joachim Lundgren Photography