Exhibition graphics, concept and spatial design for the exhibition Published. Photo Books in Sweden at Hasselblad Center.
Published. Photo Books in Sweden is a travelling exhibition produced by the Hasselblad Foundation and the Valand Academy. The purpose is to present the history of the photo book in Sweden and highlight the many forms that published photography can take. It is also a survey on how the photographic image depicts and forms man and society.
We designed a concept with modular display tables that could be adapted to various spaces. Photo books are tactile as well as visual objects. It was decided that a majority of the publications would be shown in a way that facilitated browsing and reading. As the there were almost no display cases we had to find a way to keep all the books in order. We used colour coded vinyl on the display tables to indicate the position of each book.
More than 200 photo books were displayed at the exhibition – and you could freely browse them all.
The three major themes of the exhibition were »Society«, »Self« and »Image«. To be able to navigate better we colour coded all the themes. We also designed photo walls that we wanted to look like enlarged book spreads. Our goal was to convey a feeling of walking »into« a book.
The exhibition is part of the on-going research project Photography in Print Circulation. Curator: Niclas Östlind, Valand Academy, in collaboration with Elsa Modin and Louise Wolthers, Hasselblad Foundation.